
The total lack of branding for Google Reader shown above I think sums up the level of effort that Google have been willing put into the product in the last few years (and possibly longer). Really, it has been the red-headed step child; a science fair project gone bad. And while the infamous “Beta” tag doesn’t seem to be present, it surely feels like that’s how it has been viewed internally, which may explain why the Google Reader web interface is so lacking.
You wouldn’t think then that anybody would care if this product were killed off, yet when Google announced the imminent demise of Google Reader, the Twitterverse went crazy; the bloggers complained, and pages started popping up all over the place answering the question “What is the best alternative to Google Reader?”
So why do so many people seem to love this criminally under-maintained product?


